Glamour Kitty Products Company is an East Coast cat litter and cat products company around since the late 1950’s and was in need of some serious brand upgrading. The President initially approached me interested in a complete corporate identity overhaul. He wanted to really do something to chip away at the market share of the major players – the likes of Arm & Hammer™, Fresh Step™, Tidy Cat™, Scoop Away™, etc.. The package designs (above), and the expansion of the line to include 5 different varieties of cat litter was sold on the East Coast of the US.
Below are several examples of in-store retailer coupons and newspaper insert advertisement coupons.